Our fragrance blog is a destination for those who are passionate about all things scent-related,featuring reviews, interviews, industry news, and more.

Our Top Picks for the Best Floral Fragrances

Find your new signature scent! Check out our list of the best floral fragrances, each with unique notes from lily of the valley to lavender....

Our Top Picks for the Best Fragrances of the Year

Discover the best fragrances of the year to make you look and feel your best! From subtle to bold and everything in between!...

The Science Behind Fragrance Ingredients: A Closer Look

An in-depth look at the science of fragrance ingredients- their properties, key components and how they interact to create unique & memorable scents....

5 Simple Steps for Extending the Life of Your Perfume

Extend the life of your favorite perfume with these 5 easy steps: store in cool, dry areas, apply to pulse points, avoid fragranced lotions, and keep track of the shelf life....

Uncovering the Perfect Balance: An Exploration of Chypre Fragrances

Chypre fragrances give the person an air of sophistication and class. Here are the 15 best Chypre Fragrances....

The Art of Layering Perfume Notes for a Custom Scent

Create a signature scent by layering top, middle & base notes for a custom perfume that reflects one’s mood & personality....

Unleash Your Inner Goddess with These 20 Musk Fragrances

Unleash Your Inner Goddess: Discover the Top 20 Sensual Musk Fragrances Guaranteed to Turn Heads...

The Best Fragrance Ingredients for Sensitive Skin

Fragrances can be a cause of irritation for people with sensitive skin. Fragrance ingredients like bergamot, sweet orange and neroli are ideal for those looking for natural ways to scent their skin wi...

The Best Ways to Clean and Care for Your Fragrance Bottles

Fenty fragrance is an expertly balanced blend of complex design, references from popular culture, and high-quality ingredients...

The Dos and Don'ts of Traveling with Fragrances

Travelling with fragrances doesn’t have to be a hassle learn the dos and don’ts! Get insider tips on proper packing and airline rules....

The Evolution of Fragrance Notes From Natural to Synthetic

Learn the history of fragrance notes, from humble beginnings in natural ingredients to the widespread use of synthetic molecules....

The History of Aromatherapy and Its Connection to Fragrance

Aromatherapy, which uses plant oils for therapeutic purposes, dates back to ancient Egyptians, Greeks and Romans. It has been linked to the power of fragrance and its ability to trigger emotional resp...

The History of Perfume in the Western World

Perfume has a complex history deeply rooted in the Mediterranean world, reaching back to antiquity. From musky scents to floral fragrances, its popularity has persisted throughout the centuries, from ...

The Hottest Fragrance Collaborations to Look Out For

Discover the scents of the season with charity and celebrity-driven fragrances from Dua Lipa and Burberry, Bond No. 9, Gucci and more....

The Most buzzworthy Fragrance Launches of the Moment

This post highlights the hottest new fragrances and provides an overview of the key features of each that make them so popular....

The Most Iconic Fragrance Brands and Their Backstories

The post explores a range of iconic fragrances and the diverse stories behind them from perfume inspired by Napoleon to feminine scents worn by classical Hollywood stars....

The Most Important Fragrance News for Women

This post looks at the most important new fragrance trends for women, including lighter scents, customization options, and gender-neutral fragrances....

The Most Influential Perfumers in History

History’s greatest perfumers, from ancient Egypt to the 21st century, honoured for their lasting impact on scent art....

The Most Innovative Fragrance Formulas to Try

Explore a collection of the most creative and invigorating perfumes that have pushed the boundaries of scent....

The Role of Aromatic Chemicals in Fragrance Creation

Aromatic chemicals play an important role in creating fragrances. Learn about the different types of aromatic compounds and the various methods used to manipulate them....

The Role of Perfume in Ancient Cultures

Perfumes have been used throughout human history in religious and social rituals, playing an important role in many ancient cultures....

The Top Citrus Fragrances for a Zesty Scent

Refresh your scent with zesty citrus fragrances. Discover the top citrus scents to lighten up and energize your home and yourself....

The Top Fragrance News for Men

Men want to stay current on the best fragrances for every season! This blog post covers the top news of the season for men’s scents, sure to be a hit....

The Top Fragrance Trends for Men

Men’s fragrances for 2023 will focus on fresh and clean scents, highlighting natural and organic ingredients and a shift away from synthetics....

The Top Fragrance Trends for the Year Ahead

The must-have scents of 2023 include woodsy and earthy fragrances, as well as floral and fruity aromas. Find out what unexpected twists are ahead for the year....

The Top Fragrances for a Warm and Woody Scent

Explore the top fragrances for a warm and woody scent. Discover the perfect scent to help make you feel cozy. Find the top fragrances and become an expert at choosing woody scents....

The Ultimate Guide to Storing Fragrances: Tips and Tricks

Learn the proper way to store fragrances to get the most out of them. Get tips and tricks for storage, travel, and keeping track of the scent....

This is the Fascinating History of Essential Oils in Perfume

Explore the historical use of essential oils in perfumes, a practice rooted in antiquity with evidence of its use in Egypt, Greece, China and more....

The Top 5 Spicy Fragrances for Fall: Perfect for Cozy Nights

Top 5 spicy fragrances for fall that are perfect for those cosy nights. Spicy fragrances are perfect for fall as they provide a warm, comforting scent...

Fenty Eau de Parfum review 2023

Fenty fragrance is an expertly balanced blend of complex design, references from popular culture, and high-quality ingredients...

Tricks for applying fragrance to make it last longer

This blog discusses DIY tips for making perfume last all day, like using body lotion as a base, spraying from a distance, and reapplying after a few hours....

The Ultimate Guide to Perfume Notes: Top, Middle, and Base

A comprehensive guide to understanding the three components of a perfume top, middle, and base notes and their complex combinations....

The Ultimate List of Must-Have Oriental Fragrances

Discover the Secret of Attracting Everyone's Attention with These 20 Best Oriental Fragrances - You Won't Believe it....

What are the most popular fragrance notes and ingredients?

What are the most popular fragrances and ingredients used, from bergamot, musk and ylang-ylang to rose, amber and vanilla. Learn what others are using and why....

What is the best way to test a fragrance to see if I like it?

Test a fragrance by spritzing on your skin, letting it settle, and then evaluating whether you like the scent throughout the day....